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Content Marketing to Attract and Engage Prospects Content marketing is nothing new, but it's evolving. Small business owners have gone from simple blogging to more complicated strategies involving infographics, ebooks and more. You do not have to go all out like that, but you should be providing your audience some value through the content you post. People want to be educated. They want answers to questions.  Satisfy their need with content, and you'll win their attention. Hold their attention with consistently excellent material, and you can gain their repeat business. 70% of people say they would instead learn about a company through articles than ads. For this reason, around 90% of companies that advertise online use content marketing currently. Most are interested in shifting funds from traditional ads to content, where they can find better returns. You must create in-depth, engaging content with a strong visual element to attract prospects. Reach out more peop...

Freelancing without any doubt will play a vital role in the future of job markets. Studies conducted by Upwork and the Freelancers Union show that in the past few years the number of Americans which took on a freelance work rose from 53 million to 57 million which is 36% of the US workforce with an annual contribution of $1.4 trillion of freelance earnings to the country’s economy.    The reports suggest that this trend will even increase within a decade and freelancers will outnumber non-freelancer workers 86.5 million to 83.4 million by 2027 and some analysts cite that 80% of the global workforce will be freelancers by 2030. There are apparently many reasons behind this shift. Greater freedom, flexibility, additional income is only some of those factors. And because more and more professionals started to join this shift, freelancing has become respected than ever. Another factor contributing to this growth in freelancing is concerns over the changing economy. Many Ameri...