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With all of the  digital marketing strategies  at your disposal, you may be wondering, what is the importance of email marketing? Some people believe that “email marketing is dead.” Is there any future in email marketing for small businesses? The answer is definitely “yes.” Below, we will discuss the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns shortly. YOU CAN AUTOMATE THE EMAIL MARKETING PROCESS. Automating your emails helps to improve the timeliness and relevancy of your campaigns. You can use workflows and triggers to automatically send messages to consumers after they take a specific action. For instance, a consumer visits your site and spends some time looking at different products and adding them to their digital cart. But, for some reason, they leave without making any purchase. With email automation, you can make sure that user receives an email shortly after they abandoned their cart ...

Building a powerful brand is a necessity for any business.  In order to make a  powerful brand ,  business owners spend a ton of money, energy, and time on their branding – designing the  perfect logo , improving their corporate voice, designing their website. There is one point of branding that is especially important for creating a powerful brand identity that sometimes gets missed. And that is the perfect color. The perfect color you pick to incorporate in your  branding  (also known as your brand color palette) play a tremendous role in how your audience will accept your brand, which eventually will play an enormous role in how prosperous your brand is with the audience. Brands and colors are linked identically – think breast cancer’s Pink Ribbon, Tiffany Blue, Amex Black Card, or Golden Arches. Finally, colors form a vibrating visual experience. They make things more charming, influence our attitude and can even subconsciously shape action...

iPhone is a pocket camera, computer, and yes — communicator — all in one. It’s Apple’s most strong product and one of the most successful products of all time. Introduced by Steve Jobs in 2007, Apple has sold over a billion of them to date. Current models include  iPhone X , iPhone 8 and iPhone 8 Plus, iPhone 7 and iPhone 7 Plus, iPhone 6s and iPhone 6s Plus and iPhone SE. That’s a lot of iPhones, with a lot of different innovations, at a lot of different price points. Here’s how to classify them all out! This is the most critical cause why the iPhone is so unique: The software is created to work with the hardware, and vice versa. Since Android is used by many various businesses, they don’t have this. iPhones, however, are only made by Apple. This leads to higher battery life and way better performance. Fewer bugs and lag too. Also, the carrier is not in control of the iPhone, so no carrier apps! The iPhone 7, iPhone 7 Plus may not deliver super screen resolutions, but the...

One of the most necessary accessories you can use to better with your life is a smartphone. If you already have one, then you will understand how important they are. There is so much that you can do with a smartphone and so many different ways in which they play a crucial role in your life. You can use the smartphones same a miniature laptop. This means that you can exist so much of your day to day lifestyle on the move. Today,  smartphones  mostly fulfil their users’ needs for a telephone, digital camera and video camera, GPS navigation, a media player, clock, news, calculator, web browser, handheld video game player, flashlight, compass, an address book, note-taking, digital messaging, an event calendar, etc. Common smartphones will include one or more of the following sensors: magnetometer, proximity sensor, barometer, gyroscope, or accelerometer. Since 2010, smartphones used combined virtual assistants, such as Apple Siri, Amazon Alexa, Google Assistant, Microsoft Cor...

In 2018, you need a marketing and sale plan that makes the best use of  marketing trends  to  drive revenue and  create more visibility. We have identified ten significant growing trends that should get your focus in 2018. The companies that are practicing best take benefits of these growing trends, and getting a huge step forward over their competitors. 1. ENTREPRENEURS EVERYWHERE 2018 will accompany by dramatic growth in people taking the attempt towards being business owners. This phenomenon will be driven by the increase in generation Y in the workforce, along with a global shift towards contract work against full-time employees. As barriers to entry become less and less traditional, would-be employees will look to leverage their abilities and time by launching their businesses. 2. VIDEO CONTINUES TO RULE You might not be Live on Facebook yet, but you apparently should be! Recent data from Facebook shows that people are ten times more likely to comment o...

An email marketing is an essential part of any  marketing strategy . Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. On average, for every $1 you spend on email marketing, you can expect a return of $43. In this post, we will present you 6 tactics to use in your  email marketing strategy   which will help you to achieve extraordinary results through email marketing. PERSONALIZE YOUR MESSAGES When we say personalized email marketing, we do not mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message. 70% of brands don’t use personalization in their email marketing strategy. This means that personalizing your emails will help you stand out from the competition. The simplest method of personalization is to address the reader by his/her name. Most ESPs (email serv...